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In the late 1990s, his company, Cyber Promotions, aka Cyberpromo, was widely blacklisted as a source of unsolicited email. Wallace’s high-profile pro-spam stance and unrepentant persistence earned him the derisive nickname ‘Spamford’. (Wallace later registered the Internet address spamford.com out of spite.)

Prior to his email spam ventures, Wallace had gained notoriety in other questionable marketing circles, as a heavy utilizer of junk fax marketing,[1] a practice outlawed in the U.S. since 1991.

In 1995, Wallace formed Cyber Promotions, entering the spam market. Thanks to a self-marketing campaign, Cyberpromo rapidly became the most successful seller of email marketing — as well as the number one source of unsolicited email. His activities won him the 1997 Ig Nobel Prize.[2]

Wallace’s company brought a number of spam-blocking evasion tactics to the fore of the spam battle. False return addresses, relaying, and multihoming were among the questionable practices used by Cyberpromo to ensure the penetration of their advertising. Wallace also spearheaded an early manifestation of astroturfing, using false names to defend the activities of his company.

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sanford wallaceMySpace Wins Largest Anti-Spam Award in HistoryThe case was won against two notorious spammers, Sanford Wallace and Walter Rines. Wallace earned the nicknames ?Spamford? and ?spam king? for having sent as many as 30 …

Sanford wallace

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Sanford Wallace

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